Freightliner is emerging as a heavy-duty heavyweight fighting in the medium-duty weight class.
Daimler Trucks North America senior vice president of sales and marketing Mark Lampert said last week, for the first time in the nameplate’s history, Freightliner trucks claimed its largest individual shares of the North America medium-duty truck market.
Historically, the leader in that market segment has been Navistar, manufacture of International Trucks.
Lampert, speaking to a group of journalists last week, cited gains in the medium duty market an “achievement we’re probably most proud of.” Freightliner maintained its title as class 8 leader in North America.
In 2012, Freightliner products claimed a 36.9% of the medium-duty market share, edging past Navistar’s decline 34.7%.
“For the first time, we can say we finally have superior products across all segments; we couldn’t say that before,” Lampert says. “A big part of that is our product offering which we expanded significantly in the vocational market which was a cross-functional initiative throughout Freightliner and at our dealer networks.”
In the Class 6-8 NAFTA marketplace, truck sales totaled 344,277 units in 2012, up sharply from the roughly 214,000 trucks sold in 2010. U.S. sales eclipsed 281,000 for the year. Expectations for 2013 is more of the same, Lampert says.
Freightliner sold 111,932 Class 6-8 trucks in 2012, including 96,682 in the United States. That to-tal represented a jump in the market share from 30.5% in 2011 to 23.9% in 2012.